Thursday, 16 September 2010

Advert Analysis


The Stereophonics look Calm and carry on album cover shows , the water rising, yet they don't care they are going to "keep calm and carry on" they look nice and relaxed to suite the mood of the album. This could also have a reference towards the world war in which soldiers would need to keep calm to land, this matches the scene with the beaches and the sea. The text is thin but black where the background is light highlighting the text. The image does not make much reference to the genre but with stereophonics having such a big name the image to them does not have to entirely relevant to them. The audience is more aimed towards a stereophonics fan or an older audience with the colour scheme and backing photo.
The Gorillaz focus on the cartoony effects as their band image and as a result of this the plastic beach album cover is in cartoon its the world of the gorillaz. The Gorrilaz are very well known so much imagery is not needed to know who they are yet you can work out from this poster that they are a very cartoon style and electronic band, this poster would also be quite similar to a electronic band such as pendulum. The text being white ensures this is highlighted clearly from the image. The target audience would normally be teenagers or a younger audience with the style and brightness of the image.
The advertisement for foo fighters says it all FF due to the large fan base they already have, the image shows the words greatest hits it doesnt really need much to grab attention.At the bottom of the advertisement it says including best of you,the pretender and time like these , this alerts the fans as they are favourites, also the band show a new song wheels.people will by the album just to listen to the new song. The text is in black where as the background in white highlighting the reader to the info about the album but with it being Foo Fighters the band is very well known so much contrast to other people is not needed.

Here the beatles are the height of the career in the picture , the bottom right of the advertisement shows the record company apple, the advertiement is trying to sell the classic beatles singles. it has all the single covers underneath. The background being in white highlighting the title the image and the album covers at the bottom of the page attracts immediate attention towards the reader and highlighting them as key areas of the advert. The target audience would generally be an older audience with the Beatles main appeal being from that era.

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